BRNADING DESIGN BOOK DESIGN IP 3D DESIGN WEBSITE DESIGN

As I got older, my grandmother, who used to be with me every year, had a serious illness a few years ago and luckily she was cured. But it also made me realise that the people we used to spend time with cannot be with us forever. But as I grew up, I had fewer and fewer chances to see my grandmother, and my feelings for her became fainter and fainter. Therefore,wanting to create a book, and as memories with my grandmother have always revolved around knitting,I intend to rewrite the crossed memories between my grandmother and I using knitting compilations and visuals to record our past experiences and increase our communication..

Initially starting with the "withdrawal reaction", it was found that emotions are often felt as sadness in times of extreme euphoria. This led to the discovery that positive and negative emotions can co-exist and can be flexibly transformed into each other. At the same time, I conducted stress interviews with people of different ages in the book, and at the same time, I experimented with the stresses mentioned in the interviews and squeezed the clay according to the stress values in our hearts to get the finished products, and then photographed and produced the effects as the pictures for the inside pages of the book. I also chose the newspaper form for the design, in which the daily updated newspaper represents the daily pressure, and when people take away a newspaper, people also take away today's pressure, so as to achieve the purpose of releasing the pressure and emotion, and also to let people face their own emotional problems and pressure problems more squarely.

In my hometown, there is such a village, every autumn, people will sort out the fruits of the year's harvest and put them in the dustpan to dry in the sun, forming a unique sunshine autumn beauty. However, with the decline of the village, this custom has gradually disappeared.Therefore, I wanted to make it into an IP image to make it more youthful and attract the attention of young people. I also designed the special effects, packaging, and at the same time came to the local AR special effects photography, the ip design and the local scenery integration, I hope to better promote the scenery and its unique sun-dried autumn customs, so that more people understand.

The font is widely used and appears in a variety ofscenarios, so I hope that when people see the font they will think of thedeterioration of the environment and be reminded of the need to protect it. The font is placed on the mineral water brand packaging in the hope that peoplewill buy or use the product at the same time, save the product, use the water in their hands rationally, stop wasting, start from small things, establish the awareness of environmental protection and conservation.