This project is an online movie night campaign co-branded with Wong Kar-Wai that l curatedfor Boucheron's entry into the Chinese Douyin platform. Wong Kar-wai's films are known forunique romantic aesthetics and profound interpretation of the passage.of time, whichresonates with Boucheron's message of luxury and romance through jewellery, as well as itsbrand heritage. Therefore, l wanted to fuse the brand with film culture through this campaignto appeal to a younger demographic interested in film and fashion, thus promoting a deeperconnection between the brand and the Chinese social media and youth market.

The Positive lmpact of Traditional Craftsmanship as Brand Equity for International Fashion Brands in the Chinese Market

This project is to create my own designer brand - Reviven,inspired by the character Du Liniang in the traditionalChinese opera "The Peony Pavilion". Du Liniang is afemale character who pursues independence, love andself-realisation, even after experiencing death. The brandpresents a unique and eccentric style lies in the conceptof Chinese culture, and seek to empowering women withconfidence, courage, and a free spirit, allowing everywoman to radiate unique charm.