This project is mainly based on BrandyMelville’s problem of the bodydiscrimination and racism and somesolutions for it to, show a newperspective of brand refreshment I used various methods in this project:primary research, etc. secondary research.marketing mix,SWOT analysis, brandidentity, customer analysis, etc.

This project aims to broaden YSL's product line by collaboratingwith Diptyque, and opening a new market for the brand whilepromoting Diptyque at the same time. Using some basic analyticalmethods, such as SWOT, 4P, brand research, and case studyetc. I then promoted scented candles with HlMO (a photo studio)